Conducting effie since 2001
Winners
EFFIE INDIA 2018 RESULTS
1. CONSUMER PRODUCTS - COSMETICS & TOILETRIES, PERSONAL HYGIENE
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | McCann Worldgroup India | HARPIC | Toilet - Ek Shame Katha | Reckitt Benckiser India | GOLD view case study |
| 2 | McCann Worldgroup India | Harpic | India's Newest Status Symbol | Reckitt Benckiser India | SILVER |
| 3 | DDB Mudra Group | STAYFREE | IT'S JUST MY PERIOD | Johnson & Johnson Limited | SILVER |
| 4 | Ogilvy & Mather Group, India | SAVLON | Adding health to hands | ITC Limited | BRONZE |
| 5 | DDB Mudra Group | LIVON SERUM | HOW LIVON TURNED INTO A 'BESTIE' FROM A 'HAS BEEN' | Marico Limited | BRONZE |
| 6 | McCann Worldgroup India | Parachute Advansed Body Lotion | #ConfidentInMySkin | Marico Limited | FINALIST |
| 7 | McCann Worldgroup India | Parachute Advansed Hot Oil | #MagicOfWarmth | Marico Limited | FINALIST |
| 8 | McCann Worldgroup India Contributing Agency 1 - Impact Communications | DETTOL | MAKING THE INVISIBLE VISIBLE | Reckitt Benckiser India | FINALIST |
| 9 | McCann Worldgroup India Contributing Agency 1 - Impact Communications Contributing Agency 2 - Interactive Avenues | Dettol | JAB DETTOL MET DISNEY: GAMIFICATION FOR BEHAVIOR CHANGE | Reckitt Benckiser India | FINALIST |
2. CONSUMER PRODUCTS - BEVERAGES & DRINKS
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | DDB Mudra Group Contributing Agency 1 - MINDSHARE | Lipton | How we gained share by losing belly fat | Hindustan Unilever Limited | SILVER |
| 2 | McCann Worldgroup India | NESTLE INDIA | Creating a coffee loving generation in a tea-drinking country | Nestle India Ltd. | BRONZE |
| 3 | Ogilvy & Mather Group, India | Sprite | Sprite talking bottle | Coca-Cola India Pvt. Ltd. | FINALIST |
| 4 | BBDO India Pvt. Ltd. | Mirinda | #ReleaseThePressure | PepsiCo India Holdings Pvt. Ltd. | FINALIST |
| 5 | Grey Worldwide India Pvt. Ltd | B Natural | No Pulp Fiction | ITC Foods Ltd. | FINALIST |
3. CONSUMER PRODUCTS - CONFECTIONARY & FOOD
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | Ogilvy & Mather Group, India | Pizza Hut | Dominos Loves Pizza Hut! | Yum Restaurants Marketing Pvt. Ltd. | GOLD |
| 2 | Ogilvy & Mather Group, India | Chupa Chups | Chupa Chups - Take fun seriously | Perfetti Van Melle India Pvt. Ltd. | GOLD |
| 3 | McCann Worldgroup India | Saffola Masala Oats | Breakup with Junk | Marico Limited | SILVER |
| 4 | Ogilvy & Mather Group, India | Bingo! Potato Chips | Return of The Real | ITC Foods Ltd. | SILVER |
| 5 | McCann Worldgroup India | Saffola | Stand up for your heart | Marico Limited | BRONZE |
4. CONSUMER PRODUCTS - OTHERS
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | Hindustan Unilever Limited | Surf Excel | Neki Ek Ibadat | Hindustan Unilever Limited | GOLD |
| 2 | J. Walter Thompson Contributing Agency 1 - Schbang Digital Solutions Pvt. Ltd. | Goodknight | Getting Moms to love Outdoors | Godrej Consumer Products Ltd. | SILVER |
| 3 | ADK Fortune Communications Pvt. Ltd. | Ghadi Detergent | #SaareMaelDhoDaalo | RSPL Ltd. | SILVER |
| 4 | McCann Worldgroup India | Odomos | The 'Uniform' Approach to Behavior Change | Dabur India Limited | BRONZE |
| 5 | Hindustan Unilever Limited | SURF EXCEL | "PoRubPo" | Hindustan Unilever Limited | BRONZE |
| 6 | DDB Mudra Group | PAN BAHAR | James Bond gets Pan Bahar to be the talk of town | ASHOK & CO. PAN BAHAR LTD. | FINALIST |
| 7 | Geometry Global Encompass | Multi Brand Campaign | KKD - Khushiyon Ki Doli (Palanquin of Happiness) | Hindustan Unilever Limited | FINALIST |
| 8 | Hindustan Unilever Limited | Active Wheel | Reinventiing Wheel | Hindustan Unilever Limited | FINALIST |
5. CONSUMER DURABLES - AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | TBWA \ India | Datsun redi-GO | Datsun redi-GO - India's First Car Election Campaign. | Nissan Motor India Pvt. Limited | SILVER |
| 2 | Rediffusion Dentsu Young & Rubicam Pvt. Ltd. | TATA XENON YODHA | THE WARRIOR TRUCK | TATA Motors Limited | BRONZE |
| 3 | Contract Advertising (India) Pvt. Ltd. | Droom.in | How Technology Beat Humans! | Droom Technology Pvt. Ltd. | BRONZE |
| 4 | Ogilvy & Mather Group, India | CEAT | CEAT IT HELPS - PUTTING SAFETY FIRST | Ceat Limited | BRONZE |
| 5 | FCB Ulka Advertising Private Limited | Tata Hexa | How a mass car brand successfully launched a premium SUV? | Tata Motors Ltd. (Passenger Car Unit) | FINALIST |
| 6 | Ogilvy & Mather Group, India | Bajaj Dominar | Haathi Mat Paalo (Don't buy a white elephant) | Bajaj Auto Limited | FINALIST |
| 7 | 22feet Tribal Worldwide Private Limited | TVS SCOOTY ZEST | HIMALAYAN HIGHS | TVS Motor Company | FINALIST |
| 8 | Mullen Lintas, India | Bajaj Avenger | The Liberation World | Bajaj Auto Limited | FINALIST |
6. CONSUMER DURABLES - ELECTRONIC GOODS
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | Cheil India | Samsung India | Samsung Galaxy A9 Pro Bold Shorties | Samsung India Electronics Pvt. Ltd. | SILVER |
| 2 | Grey Worldwide India Pvt. Ltd. Contributing Agency 1 - Krayon Contributing Agency 2 - NEODESYNZ Contributing Agency 3 - RW Promotions Contributing Agency 4 - GoZoop | Dell | Foundation For a Better Tomorrow | Dell International Services Pvt. Ltd. | FINALIST |
| 3 | FCB Interface | Blue Star | How a decimal stopped remote fights in the bedroom | Blue Star India Ltd. | FINALIST |
7. CONSUMER DURABLES - OTHERS
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | Titan Company Ltd. | Sonata ACT | Manzil Pe Nazar | Titan Company Ltd | SILVER |
| 2 | McCann Worldgroup India | Royale Play | How Royale Play found a new canvas to play on | Asian Paints Ltd. | BRONZE |
| 3 | McCann Worldgroup India | A.O. Smith | A.O. Smith Selling a water purifier without selling purity | A.O.Smith | BRONZE |
| 4 | Rediffusion Dentsu Young & Rubicam Pvt. Ltd. Contributing Agency 1 - The Social Street | EXIDE | THE BATTERY THAT CARES | Exide Industries Pvt. Ltd. | FINALIST |
| 5 | Contract Advertising (India) Pvt. Ltd. | Orient Electric | Wake India up to FND (Fan Noise Discomfort) | Orient Electric (A Division of Orient Paper & Industry Ltd.) | FINALIST |
| 6 | Contract Advertising (India) Pvt. Ltd. | Orient Electric | TUBELIGHTS ARE NOT A BRIGHT IDEA. | Orient Electric (A Division of Orient Paper & Industry Ltd.) | FINALIST |
8. SERVICES - TELECOM & RELATED PRODUCTS
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | Ogilvy & Mather Group, India | Vodafone India | Free vs. Quality - India's most beloved couple Asha-Bala settle the debate. | Vodafone India Limited | SILVER |
| 2 | J. Walter Thompson | Airtel | Durga Pujo experience turned 360-degree by Airtel 4G - #OpenPujo360 winning battles and hearts | Bharti Airtel Limited | FINALIST |
9. SERVICES - FINANCIAL SERVICES
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | McCann Worldgroup India | Paytm | Helping India conquer Note-Bandi | One97 Communication Limited | GOLD |
| 2 | McCann Worldgroup India | IDFC Bank - Bharat Banking | Bank in a box | IDFC | SILVER |
| 3 | McCann Worldgroup India | Paytm | India's first digital candy | One97 Communication Limited | BRONZE |
| 4 | Ogilvy & Mather Group, India | Max Life Insurance | Empower Protect | Max Life Insurance Company Limited | BRONZE |
| 5 | McCann Worldgroup India | Paytm | Increasing the emotional worth of a mobile transaction | One97 Communication Limited | FINALIST |
| 6 | J. Walter Thompson Contributing Agency 1 - Mirum Digital Pvt. Limited | Association of Mutual Funds in India (AMFI) | Mutual Funds Sahi Hai | Association of Mutual Funds in India | FINALIST |
| 7 | McCann Worldgroup India | IDFC Bank | Banking Nibhao | IDFC | FINALIST |
| 8 | Axis Bank Ltd. | Axis Bank | Home Loans with 12 EMIs Off | Axis Bank Limited | FINALIST |
| 9 | BBDO India Pvt. Ltd. | Visa India | #KindnessIsCashless | Visa Consolidated Support Services India Pvt Ltd | FINALIST |
10. SERVICES - MEDIA & ENTERTAINMENT
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | Hotstar - In House Creative Communications | Hotstar | Torrents Morghulis | Star India Pvt. Ltd. | BRONZE |
| 2 | DDB Mudra Group Contributing Agecny 1 - Tonic Media Digital Pvt. Ltd. Contributing Agecny 2 - CMGRP (INDIA) PVT. LTD. | SONY MAX | 10 Saal Aapke Naam - An ode to the diverse fans of IPL | Sony Pictures Networks India Pvt. Ltd. | FINALIST |
11. SERVICES - OTHERS
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | Ogilvy & Mather Group, India | Department of Tourism Government of Rajasthan | (Jaane Kya Dikh Jaye) You haven't seen it all. | Department of Tourism, Government of Rajasthan | GOLD |
| 2 | McCann Worldgroup India | Bill & Melinda Gates Foundation | Aadat ki Tarakki | Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development) | SILVER |
| 3 | Publicis Communications Pvt. Ltd. | Make My Trip | MakeMyTrip International | MakeMyTrip.com | SILVER |
| 4 | J. Walter Thompson Contributing Agecny 1 - Dyuti - Independent Producer | Nestaway.com | Homes That Don't Discriminate | Nestaway Technologies Private Limited | SILVER |
| 5 | J. Walter Thompson | J&K Tourism | J&K Tourism: Playing up "Warmth" to Counter the "Cold" Narrative on Kashmir | J&K Tourism | BRONZE |
| 6 | McCann Worldgroup India | Bill & Melinda Gates Foundation | When Family Planning had a Better Plan | Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development) | FINALIST |
12. CORPORATE ADVERTISING / REPUTATION
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | McCann Worldgroup India | Paytm | India's Biggest Crash Course in Financial Literacy | One97 Communication Limited | GOLD |
| 2 | Ogilvy & Mather Group, India | Vodafone India | 100 million strong movement to bring people closer #lookup | Vodafone India Limited | SILVER |
| 3 | McCann Worldgroup India | REEBOK | CELEBRATING 'FIGHTNESS' | Reebok India Ltd. | SILVER |
| 4 | McCann Worldgroup India | Dainik Jagran | INDIA'S LARGEST COMPETITIVE EXAM | Jagran Prakashan Ltd. | FINALIST |
| 5 | DDB Mudra Group | State Bank Of India | The Language of Hope | State Bank of India | FINALIST |
| 6 | Mindshare | Hindustan Unilever | The See Through Toilet | Hindustan Unilever Limited | FINALIST |
| 7 | DDB Mudra Group | INORBIT MALLS (I) PVT. LTD. | HOME RUN - NOT HOME BOUND | Inorbit Malls (I) Pvt. Ltd. | FINALIST |
13. RETAIL
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | DDB Mudra Group Contributing Agency 1 - L&K Saatchi & Saatchi | BIG BAZAAR | GRAHPRAVESH (Inaugurating Home) | Future Retail Limited | SILVER |
| 2 | McCann Worldgroup India | Paytm | PayTM Gold: India's Digital Tijori | One97 Communication Limited | BRONZE |
| 3 | Ogilvy & Mather Group, India | Amazon.in | The Unexpected Gift | Amazon Seller Services Pvt. Ltd. | BRONZE |
| 4 | Ogilvy & Mather Group, India | Amazon.in | Lets Prepare For Diwali Together | Amazon Seller Services Pvt. Ltd. | FINALIST |
| 5 | BBDO India Pvt. LTd. | eBay India | #ThingsDontJudge | EBAY India Pvt. Ltd. | FINALIST |
| 6 | DDB Mudra Group Contributing Agency 1 - Digital L&K Saatchi & Saatchi | Big Bazaar | India's first & only nationwide GST Demo | Future Retail Limited | FINALIST |
14. HEALTHCARE
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | McCann Worldgroup India | Narayana Health | Opening the door for breast self-examination in rural India | Narayana Health | GOLD |
| 2 | Medulla Communications Pvt. Ltd. Contributing Agency 1 - A Nineteen Film Pvt Ltd | Indian Association of Palliative Care | Last Laugh | Indian Association of Palliative Care (IAPC) | GOLD |
| 3 | McCann Worldgroup India | The Live Love Laugh Foundation | Live Love Laugh - Dobara Poocho | The Live Love Laugh Foundation | SILVER |
| 4 | McCann Worldgroup India | Maharashtra Dyslexia Association | Dancing Letters | Maharashtra Dyslexia Association | SILVER |
| 5 | Ogilvy & Mather Group, India | Nicotex | Friends | Cipla Limited | BRONZE |
| 6 | Red Fuse Communications | Colgate | Pocket Dentist | Colgate Palmolive India Ltd. | BRONZE |
| 7 | ADK Fortune Communications Pvt. Ltd. | Prega News | #YourSecondHome | Mankind Pharma Limited | BRONZE |
| 8 | DDB Mudra Group | HealthifyMe | Making New Year Health Resolutions, Work Out | HealthifyMe Wellness Products and Services Private Limited | BRONZE |
15. B2B
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | McCann Worldgroup India | Paytm | A STICKER THAT BROUGHT HOPE | One97 Communication Limited | SILVER |
| 2 | Happy mcgarrybowen | Tally Solutions | Tally hai toh tayyar hain | Tally Solutions Private Limited | BRONZE |
| 3 | Ogilvy & Mather Group, India | IBM | 30 day developer challenge | IBM India Pvt. Ltd. | FINALIST |
| 4 | McCann Worldgroup India | Paytm | How Paytm won over the Kirana store Uncle | One97 Communication Limited | FINALIST |
16. INTERACTIVE MARKETING
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | McCann Worldgroup India | Paytm | PayTM Gold: India's Digital Tijori | One97 Communication Limited | SILVER |
| 2 | Red Fuse Communications | Colgate | Pocket Dentist | Colgate Palmolive India Ltd. | SILVER |
| 3 | Mirum Digital Pvt. Limited Primary Agency 2 - JWT | Association of Mutual Funds in India (AMFI) | Mutual Funds Sahi Hai | Association of Mutual Funds in India | BRONZE |
| 4 | The 120 Media Collective | Tata Motors, TAMO Racemo | A car that took the internet for a ride! | TATA Motors Limited | BRONZE |
| 5 | Ogilvy & Mather Group, India | Vodafone India | Farmer BnB - The world's first rural BnB to enhance livelihoods | Vodafone India Limited | BRONZE |
| 6 | DDB Mudra Group Contributing Agency 1 - Toast Events Pvt. Ltd. | PUMA | Women, Do You | PUMA Sports India Pvt. Ltd. | FINALIST |
| 7 | Havas Worldwide India Pvt. Ltd. | Durex | "Durex gets into denims" - gets India and the world talking about sex | Reckitt Benckiser India | FINALIST |
| 8 | BBDO India Pvt. Ltd. | eBay India | #ThingsDontJudge | EBAY India Pvt. Ltd. | FINALIST |
| 9 | Sideways Consulting LLP Contributing Agency 1 - Moe's Art Contributing Agency 2 - Oktobuzz | Sita - Warrior of Mithila | Sita - Warrior of Mithila | Westland Publications Limited | FINALIST |
| 10 | BBDO India Pvt. Ltd. | Mirinda | #ReleaseThePressure | PepsiCo India Holdings Pvt. Ltd. | FINALIST |
| 11 | McCann Worldgroup India | PayTM | Marrying A Cultural Ritual Into A Digital Product | One97 Communication Limited | FINALIST |
17. SMALL TOWN & RURAL MARKETING
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | J. Walter Thompson | UNICEF | EVERY HALF COUNTS | United Nations Children's Fund (UNICEF) India | GOLD |
| 2 | McCann Worldgroup India | Dettol | DETTOL GERMBURSTERS | Reckitt Benckiser India | SILVER |
| 3 | McCann Worldgroup India | Bill and Melinda Gates Foundation | Aadat ki Tarakki | Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development) | SILVER |
| 4 | McCann Worldgroup India | Bill & Melinda Gates Foundation | When Family Planning had a Better Plan | Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development) | BRONZE |
| 5 | McCann Worldgroup India | Narayana Health | Opening the door for breast self-examination in rural India | Narayana Health | BRONZE |
| 6 | McCann Worldgroup India | HARPIC | Toilet - Ek Shame Katha | Reckitt Benckiser India | FINALIST |
| 7 | McCann Worldgroup India | HARPIC | India's newest Status symbol | Reckitt Benckiser India | FINALIST |
| 8 | McCann Worldgroup India | IDFC Bank - Bharat Banking | Bank in a box | IDFC | FINALIST |
| 9 | J. Walter Thompson | Apollo Krishak Gold | Man Over Machine | Apollo Tyres Limited | FINALIST |
18. REGIONAL
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | McCann Worldgroup India | Aashirvaad | Moving the Bengali from articulation to action | ITC Foods Ltd. | SILVER |
| 2 | Ogilvy & Mather Group, India | HUL- Hamam | #GoSafeOutside | Hindustan Unilever Limited | SILVER |
| 3 | The Leo Group India Contributing Agency 1 - Ogilvy & Mather Group, India | Amazon.in | Amazon.in Tamil Nadu: Making Online Shopping Tamil Nadu's cup o' kaapi | Amazon Seller Services Pvt. Ltd. | FINALIST |
| 4 | FCB India | Horlicks | Hunger to grow | GlaxoSmithKline Consumer Healthcare Ltd. | FINALIST |
| 5 | Mindshare Primary Agency 2 - JWT | Rin Advance Powder | Rin The Water Conservation Story | Hindustan Unilever Limited | FINALIST |
| 6 | Ogilvy & Mather Group, India | Amazon.in | The Unexpected Gift | Amazon Seller Services Pvt. Ltd. | FINALIST |
| 7 | Ogilvy & Mather Group, India | MTR | MAKING SAMBAR HOT IN THE TELUGU BELT | MTR Foods Pvt. Ltd. | FINALIST |
| 8 | J. Walter Thompson | Airtel | Durga Pujo experience turned 360-degree by Airtel 4G-#OpenPujo360 winning battles and hearts | Bharti Airtel Limited | FINALIST |
19. DIRECT MARKETING
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | Famous Innovations | Project Nanhi Kali | STORYBOOKS FIND A WAY | K C Mahindra Education Trust | SILVER |
| 2 | McCann Worldgroup India | Maharashtra Dyslexia Association | Dancing Letters | Maharashtra Dyslexia Association | SILVER |
| 3 | Red Fuse Communications | Colgate | Pocket Dentist | Colgate Palmolive India Ltd. | BRONZE |
| 4 | McCann Worldgroup India | Paytm | A DIRECT MAILER THAT RESTARTED BUSINESS FOR SMALL SHOPKEEPERS | One97 Communication Limited | BRONZE |
20. EXPERIENTIAL MARKETING / BRAND EXPERIENCE
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | McCann Worldgroup India | PayTM | A STICKER THAT BROUGHT HOPE | One97 Communication Limited | GOLD |
| 2 | McCann Worldgroup India | Narayana Health | Opening the door for breast self-examination in rural India | Narayana Health | SILVER |
| 3 | Ogilvy & Mather Group, India | Star Plus | Wear Her Name, Nayi Soch | Star India Pvt. Ltd. | SILVER |
| 4 | Medulla Communications Pvt. Ltd. Contributing Agency 1 - A Nineteen Films Pvt. Ltd.Medulla Communications Pvt. Ltd. Contributing Agency 1 - A Nineteen Films Pvt. Ltd. | Indian Association of Palliative Care | Last Laugh | Indian Association of Palliative Care (IAPC) | BRONZE |
| 5 | McCann Worldgroup India | Maharashtra Dyslexia Association | Dancing Letters | Maharashtra Dyslexia Association | BRONZE |
| 6 | McCann Worldgroup India | HARPIC | The Most Unpleasant Experience | Reckitt Benckiser India | FINALIST |
| 7 | McCann Worldgroup India | Paytm | Marrying A Cultural Ritual Into A Digital Product | One97 Communication Limited | FINALIST |
| 8 | McCann Worldgroup India | Paytm | India's first digital candy | One97 Communication Limited | FINALIST |
| 9 | Ogilvy & Mather Group, India | Vodafone India | 100 million strong movement to bring people closer #lookup | Vodafone Business Services | FINALIST |
| 10 | Famous Innovations | Project Nanhi Kali | STORIES MAKE PEOPLE CARE | K C Mahindra Education Trust | FINALIST |
| 11 | McCann Worldgroup India | HealthCare atHOME | AN UNFORGETTABLE REMINDER FOR FORGETFULNESS | Health Care at Home India Pvt. Ltd. | FINALIST |
| 12 | McCann Worldgroup India | The Live Love Laugh Foundation | Live Love Laugh - Dobara Poocho | The Live Love Laugh Foundation | FINALIST |
| 13 | Cheil India | Samsung India | Samsung Galaxy A9 Pro Bold Shorties | Samsung India Electronics Pvt. Ltd. | FINALIST |
| 14 | Ogilvy & Mather Group, India | SAVLON | Adding fun to hygiene | ITC Limited | FINALIST |
| 15 | Ogilvy & Mather Group, India | CEAT tyres | CEAT IT HELPS - PUTTING SAFETY FIRST | Ceat Limited | FINALIST |
| 16 | DDB Mudra Group | Asian Paints | Untold stories of colour | Asian Paints Ltd. | FINALIST |
| 17 | DDB Mudra Group Contributing Agency 1 - Digital L&K Saatchi & Saatchi | Big Bazaar | India's first & only nationwide GST Demo | Future Retail Limited | FINALIST |
| 18 | Geometry Global Encompass | Government of India (Client: I&B Ministry/ NFDC) | Making Of Developed India Fest (M.O.D.I. Fest) | National Film Development Corporation | FINALIST |
| 19 | Ogilvy & Mather Group, India | Godrej HIT | Why a nudge is better than a push: A case study by Godrej HIT | Godrej Consumer Products Ltd. | FINALIST |
21. EFFIE FOR GOOD
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | J. Walter Thompson | UNICEF | EVERY HALF COUNTS | United Nations Children's Fund (UNICEF) India | SILVER |
| 2 | McCann Worldgroup India | Narayana Health | Opening the door for breast self-examination in rural India | Narayana Health | SILVER |
| 3 | Medulla Communications Pvt. Ltd. Contributing Agency 1 - A Nineteen Films Pvt. Ltd. | Indian Association of Palliative Care | Last Laugh | Indian Association of Palliative Care (IAPC) | SILVER |
| 4 | McCann Worldgroup India | Live Love Laugh | Live Love Laugh - Dobara Poocho | The Live Love Laugh Foundation | BRONZE |
| 5 | Ogilvy & Mather Group, India | Savlon | Adding fun to hygiene | ITC Limited | BRONZE |
| 6 | Ogilvy & Mather Group, India | Vodafone India | Farmer BnB - The world's first rural BnB to enhance livelihoods | Vodafone India Limited | BRONZE |
| 7 | McCann Worldgroup India | Maharashtra Dyslexia Association | Dancing Letters | Maharashtra Dyslexia Association | FINALIST |
| 8 | Famous Innovations | Nestle India Ltd. | SPARKING A MOVEMENT FOR GIRL CHILD EDUCATION | Nestle India Ltd. | FINALIST |
| 9 | Grey Worldwide India Pvt. Ltd. | Indian Air Force | Daughters To The Defence | Indian Air Force | FINALIST |
| 10 | McCann Worldgroup India | World For All | World for All | World For All | FINALIST |
| 11 | Ogilvy & Mather Group, India | Godrej HIT | Why a nudge is better than a push: A case study by Godrej HIT | Godrej Consumer Products Ltd. | FINALIST |
| 12 | TBWA \ India | The Humsafar Trust | Combat people's anti-transgender hysteria in public toilets | The Humsafar Trust | FINALIST |
| 13 | Dentsu Webchutney | IndusInd Bank | THE OTHER MEN IN BLUE | IndusInd Bank | FINALIST |
22. DAVID V/S GOLIATH
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | Hotstar - In House Creative Communications | Hotstar | Torrents Morghulis | Star India Pvt. Ltd. | SILVER |
| 2 | Ogilvy & Mather Group, India | SAVLON | Adding health to hands | ITC Limited | BRONZE |
| 3 | Ogilvy & Mather Group, India Primary Agency 2 - Strategic Partners - Sideways Consulting | Wild Stone | How "Kunal" helped Wild Stone to move from the locker room to the living room | McNroe Consumer Products Pvt. Ltd. | FINALIST |
| 4 | Leo Burnett | Amazon Prime Video | India Ka Naya Primetime | Amazon Seller Services Pvt. Ltd. | FINALIST |
| 5 | DDB Mudra Group | Volkswagen | AN ATTITUDE WORTH RESPECTING | Volkswagen Groups Sales India Pvt. Ltd. | FINALIST |
| 6 | TBWA \ India | Airbnb India Private Limited | Getting Indians to #LiveThere | Airbnb India Private Limited | FINALIST |
| 7 | Star India | Star Gold Select | Star Gold Select Launch Campaign | Star India Pvt. Ltd. | FINALIST |
23. INTEGRATED ADVERTISING CAMPAIGN
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | Ogilvy & Mather Group, India Contributing Agency 1 - What’s your Problem Brand Solutions Pvt. Ltd.Ogilvy & Mather Group, India Contributing Agency 1 - What’s your Problem Brand Solutions Pvt. Ltd. | Amazon.in | Inspiring India's New Dreamers | Amazon Seller Services Pvt. Ltd. | GOLD |
| 2 | McCann Worldgroup India | Saffola Masala Oats | Breakup with Junk | Marico Limited | SILVER |
| 3 | Ogilvy & Mather Group, India | Vodafone India | Free vs. Quality - India's most beloved couple Asha-Bala settle the debate | Vodafone India Limited | BRONZE |
| 4 | J. Walter Thompson Contributing Agency 1 - Schbang Digital Solutions Pvt. Ltd.J. Walter Thompson Contributing Agency 1 - Schbang Digital Solutions Pvt. Ltd. | Goodknight | Getting Moms to love Outdoors | Godrej Consumer Products Ltd. | BRONZE |
| 5 | Ogilvy & Mather Group, India | Star Plus | Nayi Soch | Star India Pvt. Ltd. | BRONZE |
| 6 | McCann Worldgroup India | DETTOL | HOW THE ANTISEPTIC LIQUID CAME OUT OF FIRST-AID BOX | Reckitt Benckiser India | FINALIST |
| 7 | J. Walter Thompson Contributing Agency 1 - MindshareJ. Walter Thompson Contributing Agency 1 - Mindshare | Rin | Boond Bachao, Brand Badhao | Hindustan Unilever Limited | FINALIST |
| 8 | Havas Worldwide India Pvt. Ltd. | Durex | How Durex's entry into the world of Denim was great for business | Reckitt Benckiser India | FINALIST |
| 9 | Ogilvy & Mather Group, India | CEAT Tyres | CEAT IT HELPS - PUTTING SAFETY FIRST | Ceat Limited | FINALIST |
| 10 | McCann Worldgroup India | HARPIC | Toilet - Ek Shame Katha | Reckitt Benckiser India | FINALIST |
| 11 | McCann Worldgroup India | The Live Love Laugh Foundation | Live Love Laugh - Dobara Poocho | The Live Love Laugh Foundation | FINALIST |
| 12 | TBWA \ India | Airbnb India Private Limited | Getting Indians to #LiveThere | Airbnb India Private Limited | FINALIST |
| 13 | Ogilvy & Mather Group, India | SAVLON | Adding health to hands | ITC Limited | FINALIST |
| 14 | DDB Mudra Group Contributing Agency 1 - Tonic Media Digital Pvt. Ltd. Contributing Agency 2 - CMGRP (INDIA) PVT. LTD.DDB Mudra Group Contributing Agency 1 - Tonic Media Digital Pvt. Ltd. Contributing Agency 2 - CMGRP (INDIA) PVT. LTD. | Sony Max | 10 Saal Aapke Naam - An ode to the diverse fans of IPL | Sony Pictures Networks India Pvt. Ltd. | FINALIST |
| 15 | BBDO India Pvt. Ltd. | Mirinda | #ReleaseThePressure | PepsiCo India Holdings Pvt. Ltd. | FINALIST |
| 16 | McCann Worldgroup India | Nescafe | Creating a coffee loving generation in a tea-drinking country | Nestle India Ltd. | FINALIST |
| 17 | Ogilvy & Mather Group, India Contributing Agency 1 - February Communications Pvt Ltd | Amazon.in | The Large-Hearted festival | Amazon Seller Services Pvt. Ltd. | FINALIST |
| 18 | Ogilvy & Mather Group, India | Department of Tourism Government of Rajasthan | (Jaane Kya Dikh Jaye) You haven't seen it all. | Department of Tourism, Goverment of Rajasthan | FINALIST |
| 19 | McCann Worldgroup India | Bill & Melinda Gates Foundation | When Family Planning had a Better Plan | Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development) | FINALIST |
| 20 | McCann Worldgroup India Contributing Agency 1 - Impact Communications Contributing Agency 2 - Interactive Avenues | Dettol | JAB DETTOL MET DISNEY: GAMIFICATION FOR BEHAVIOR CHANGE | Reckitt Benckiser India | FINALIST |
| 21 | Cheil India | adidas | #FanTheFire | adidas India Marketing Pvt. Ltd. | FINALIST |
| 22 | McCann Worldgroup India | Aashirvaad | Moving the Bengali from articulation to action | ITC Foods Ltd. | FINALIST |
| 23 | Ogilvy & Mather Group, India | Chupa Chups | Chupa Chups - Take Fun Seriously | Perfetti Van Melle India Pvt. Ltd. | FINALIST |
24. BEST ONGOING CAMPAIGN
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | Hindustan Unilever Limited | Surf Excel | Giving The Fight Against Dirt A Karmic Perspective | Hindustan Unilever Limited | GOLD |
| 2 | Ogilvy & Mather Group, India | Brooke Bond Red Label | Swad Apnepan Ka (Taste of Togetherness) | Hindustan Unilever Limited | SILVER |
| 3 | Ogilvy & Mather Group, India | The Akanksha Foundation | The Joy Exchange | The Akanksha Foundation | SILVER |
| 4 | Ogilvy & Mather Group, India | Bournvita | Tayyari Jeet Ki | Mondelez India Foods Ltd. | SILVER |
| 5 | Ogilvy & Mather Group, India | Madhya Pradesh State Tourism Development Corporation | HOW THE 'HEART OF INCREDIBLE INDIA' WON THE HEARTS OF MILLIONS. | Madhya Pradesh State Tourism Development Corporation Limited | BRONZE |
25. NEW PRODUCT OR SERVICE
| Sr. No. | Name of Agency | Brand Name | Campaign Title | Client Name | AWARD |
|---|---|---|---|---|---|
| 1 | TBWA \ India | Airbnb India Private Limited | Getting Indians to #LiveThere | Airbnb India Private Limited | BRONZE |
| 2 | The 120 Media Collective | TATA Motors, TAMO Racemo | A car that took the internet for a ride! | Tata Motors Limited | FINALIST |
| 3 | Ogilvy & Mather Group, India | MTR | India ka Breakfast | MTR Foods Pvt. Ltd. | FINALIST |
| 4 | Cheil India | Samsung India | Samsung Pay: The Revolutionary Way to Pay | Samsung India Electronics Pvt. Ltd. | FINALIST |
| 5 | DDB Mudra Group | Ujjivan | BANKING THE UNBANKED | Ujjivan Small Finance Bank | FINALIST |
GRAND EFFIE
| SERVICES - MEDIA & ENTERTAINMENT | ||||
|---|---|---|---|---|
| 1 | Ogilvy & Mather Group, India | Star Plus | Nayi Soch | Star India Pvt. Ltd. |
EFFIE INDIA CLIENT OF THE YEAR
One97 Communication Limited
EFFIE INDIA AGENCY OF THE YEAR
McCann Worldgroup India