The Advertising Club (TAC) India hosted the 18th edition of the coveted "EFFIE AWARDS INDIA 2018" presented by COLORS at Taj Lands' End, Mumbai. The prestigious awards event that is renowned as the gold standard in advertising and marketing awards saw category game-changers and innovators for the year being celebrated for their ground breaking media and brand strategies.

One97 Communication Limited was adjudged as the EFFIE Client of the Year, while McCann Worldgroup India, India was named EFFIE India Agency of the Year. The coveted Grand EFFIE was won by Ogilvy & Mather Group, India."

Speaking about winning the coveted EFFIEs, Mr. Vikram Sakhuja, President of The Advertising Club and Chairperson, EFFIEs said ""With the bar raised higher year on year, winning an EFFIE has become more competitive and rewarding. This year we are seeing a new Client of the Year and a new Agency of the Year. My congratulations to them and all the 93 winners."

Speaking about the ethos of the awards he further added "The four pillars of effectiveness are Strategy, Idea, Execution and Results. To win an EFFIE we are finding that Effectiveness in Advertising is getting increasingly medium agnostic. Accordingly ideas are being brought to scale in a remarkable number of ways. The one area I would like to further challenge us all is in the description of results." Elaborating further on the entries Mr. Mitrajit Bhattacharya, Co – Chairperson, EFFIEs said, "The EFFIEs 2018 once again witnessed patronage from industry veterans and category leaders , establishing its eminence as a coveted industry award that recognizes great ideas and superior execution. EFFIEs 2018 saw the entire fraternity come together to laud and celebrate successful campaign stories that are ahead of the curve on innovation and engagement."

EFFIE Awards India 2018 continues to represents the pinnacle in advertising effectiveness by recognizing and rewarding thought leadership showcased by brands and advertisers .

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