At the 18th edition of the "EFFIE AWARDS INDIA 2018" presented by COLORS at Taj Lands' End, Mumbai McCann Worldgroup India won the agency of the year.
One97 Communication Limited was adjudged as the EFFIE Client of the Year, while McCann Worldgroup India, India was named EFFIE India Agency of the Year. The coveted Grand EFFIE was won by Ogilvy & Mather Group, India."
Prasoon Joshi, CEO and CCO, McCann Worldgroup India and Chairman McCann Worldgroup Asia Pacific said, "I am extremely delighted and proud of McCann winning the Agency of the Year at the Effies. These awards are a culmination of the strong strategic work that we have been doing for our clients across all our offices in Delhi, Mumbai & Bangalore.
Effectiveness comes out of a culture of belief in strategic excellence & creativity driven by strong consumer insights that drives MWG India.
I must give credit to our Chief Strategy Officer Jitender Dabas and all our strategic planners along with our creative minds who drove this culture of excellence together, alongwith our Global Chief of strategy- Suzanne Powers, across McCann's global footprint.
McCann India had a momentous year in 2017 , with a stellar creative performance and now Agency of the year at the Effectiveness Awards is a wonderful milestone."
Dabas, Chief Strategy Officer, McCann Worldgroup, "We have been among the Top 3 Effie Agency for sometime now and I am glad that we have reached the top now. What is heartening is the breadth of clients as well the breadth of categories where our work is making the difference in the market. Consistent focus on helping brands solve problems in consumers' lives and driving behaviour change are two simple principles that help us drive effective creative work. Our investments into big consumer truth studies and planning tools help us deliver market winning work."
Sonal Dabral, Group Chief Creative Officer, and Vice Chairman, Ogilvy and Mather said, "The grand Effie we got was for Star Plus' 'Nayi Soch'. Two initiatives are part of it. We are extremely happy to receive this. It is an extremely important campaign, important issue on women upliftment. We need to shed past thinking and get into new progressive thinking. These two pieces of work that won the Grand Effie was the beginning of that attempt."
Speaking about winning the coveted EFFIEs, Mr. Vikram Sakhuja, President of The Advertising Club and Chairperson, EFFIEs said ""With the bar raised higher year on year, winning an EFFIE has become more competitive and rewarding. This year we are seeing a new Client of the Year and a new Agency of the Year. My congratulations to them and all the 93 winners."
Speaking about the ethos of the awards he further added "The four pillars of effectiveness are Strategy, Idea, Execution and Results. To win an EFFIE we are finding that Effectiveness in Advertising is getting increasingly medium agnostic. Accordingly ideas are being brought to scale in a remarkable number of ways. The one area I would like to further challenge us all is in the description of results."
Elaborating further on the entries Mr. Mitrajit Bhattacharya, Co – Chairperson, EFFIEs said, "The EFFIEs 2018 once again witnessed patronage from industry veterans and category leaders , establishing its eminence as a coveted industry award that recognizes great ideas and superior execution. EFFIEs 2018 saw the entire fraternity come together to laud and celebrate successful campaign stories that are ahead of the curve on innovation and engagement."
EFFIE Awards India 2018 continues to represents the pinnacle in advertising effectiveness by recognizing and rewarding thought leadership showcased by brands and advertisers .